Graphic Design Collective Gorilla: A daily visual column

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De Designpolitie
0:00:24
De Designpolitie is a graphic design agency, based in Amsterdam, the Netherlands. Pepijn Zurburg and Richard van der Laken are the founders of the studio.

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Herman van Bostelen and Lesley Moore
0:00:37
Herman van Bostelen works in Utrecht. Lesley Moore is the Amsterdam based design studio of Karin van den Brandt and Alex Clay.

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Gorilla T-shirts on demand
0:01:39
The posters in the background are blown-up versions of the Volkskrant columns. Only a few posters were printed, so they are not for sale. Fans could order a Gorilla T-shirt in the Volkskrant website though.

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Guerilla
0:02:19
The term guerilla derives from the history of warfare. Guerrilla warfare is the unconventional warfare and combat in which a small group of combatants use mobile tactics in the form of ambushes and raids to combat a larger and less mobile formal army. The term is also used in marketing. Guerilla marketing is used to describe an intense and low budget campaign.

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A column a day
0:02:35
The images shown here as a slide show in the video were originally only a few centimeters high and appeared in the lower right corner of the Volkskrant’s front page. The images directly comment the news of the day. After two and a half year a collection of Gorilla columns was published under the title The Daily Gorilla.

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Gorilla hits
0:04:04
Gorilla had its own web page at the Volkskrant website. Many visitors of the page responded to the daily column, sometimes furious, sometimes laudatory. On this web page the Gorilla columns still can be seen, commented on, ánd be downloaded!

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Disguised as eloquent gorilla’s, this mysterious and rebellious designer collective tells us about the experiences with their daily visual column on the Dutch newspaper De Volkskrant. Six times a week a revolving duo drawn from the collective was given three hours to create a visual response to the day’s news. Gorilla gives iconic images a twist and creates a visual double take that challenges readers’ expectations.

‘In essence graphic design is about communication, about the tension between informing and concealing, about what you show immediately and what you allow to filter through later. And, certainly no less importantly, what you do not show’, states Gorilla.

which heralds the Gallery’s bicentenary in 2011, will introduce American audiences to this institution’s collection through an exceptional group of works, to be shown exclusively at the Frick from March 9 through May 30, 2010.

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