As part of Object Lab 3.0 (summer 2011) the 9 participating students were divided into groups of three. Each group was assigned an object and a word inspired by an issue of Cabinet Magazine. The groups had to interpret the object using the assigned word, and create a video label for the object. Alison Charny, Emma Czaja, and Travis San Pedro interpreted Bike Furniture Design's Chair using the concept of inertia. The film was shot and edited by Ray Chi and Dan Ollman.