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The term guerilla derives from the history of warfare. Guerrilla warfare is the unconventional warfare and combat in which a small group of combatants use mobile tactics in the form of ambushes and raids to combat a larger and less mobile formal army. The term is also used in marketing. Guerilla marketing is used to describe an intense and low budget campaign.
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Channels: European DesignGraphic Design
Disguised as eloquent gorilla’s, this mysterious and rebellious designer collective tells us about the experiences with their daily visual column on the Dutch newspaper De Volkskrant. Six times a week a revolving duo drawn from the collective was given three hours to create a visual response to the day’s news. Gorilla gives iconic images a twist and creates a visual double take that challenges readers’ expectations.
‘In essence graphic design is about communication, about the tension between informing and concealing, about what you show immediately and what you allow to filter through later. And, certainly no less importantly, what you do not show’, states Gorilla.
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